When it comes to creating a successful digital marketing strategy for software development companies, there are several things you need to keep in mind. The first thing you should do is research your competition’s products and services. Whether your competitors are using a product or not, they are already competing for customers, and this may be the best way to differentiate your software from the competition. A good software review is an essential part of your digital marketing strategy, and there are many different sites where you can find this information.
Video marketing
One of the hottest trends in digital marketing is the use of video content. According to a recent survey by Zenith, time spent watching videos online is expected to grow 32% every year. By 2021, the average internet user will spend 100 minutes watching videos every day, which translates to 25 days. By incorporating video content into your software marketing plan, you can be sure that you’ll get a higher return on investment.
Among the most important metrics to measure the effectiveness of a video is the number of views and unique visitors. It is also important to monitor the lift of viewers’ perceptions. While this may seem difficult to measure, you can ask viewers about their experiences with your videos by providing a quick survey or a short questionnaire on platforms like Facebook and YouTube. Besides, people are likely to be more engaged with videos if they’re interesting and entertaining.
Optimizing UX
Among the critical aspects of your digital marketing plan strategy for software development companies is optimizing user experience. While product features are important, users often value the user experience more. To increase the user experience, you should prioritize software reviews and comparisons. There are several tools you can use to accomplish this. Capterra is a website that has reviews of software, over 3500 of them. If you want to improve your company’s ranking on Capterra, you can get a free basic listing or a premium listing with a PPC advertising program.
In addition to designing a visually appealing interface, your design team should also consider the needs of the user. User experience research helps your company make informed decisions about what users want and need from your product. The list below highlights the benefits of optimizing user experience in your digital marketing plan strategy for software development companies. Users need to feel comfortable using your software and find information easily and convert. A user-centric design is the key to a successful digital marketing strategy.
Google Seller Ratings
Using Google Seller Ratings as part of a digital marketing plan strategy for software development companies has numerous benefits. This social proof component of your ad can help increase click-through rates by up to 10%, which in turn will lower your cost-per-click (CPC) and boost ad ranking. The ratings are based on the cumulative volume of trusted customer reviews. The higher the rating, the higher the conversion rate.
When you include the Google Seller Ratings as part of your digital marketing plan strategy for software development companies, you can significantly improve your ad ranking, reduce cost-per-click (CPC), and boost click-through rates, which translates to a high ROI. Although ecommerce companies are the obvious users of Google Seller Ratings, any business with a digital presence can benefit from activating this extension to enhance their ad performance.
Product tours
If you want to make your product sales strategy successful, consider using a product tour. This can be a great way to show off your software. The process is simple, and many users will benefit from seeing a product tour. The most effective tours use a video to introduce the product’s features and help visitors see how the features work. Some software developers use product tours to highlight important features.
To create a product tour, focus on key features and the goal of using the software. For example, a product tour for YouTube Creator Studio may focus on the studio guide. It should not have too many features because a software engineer or a product manager might need to know about different aspects of the software. In addition, a product tour should always have a clear next step. This allows the user to choose a path from the tutorial to further their learning.
Guest blogging
If you’re an inbound marketer, guest blogging can help you increase your online visibility. You can use your expertise in software development to contribute to other websites and blogs. However, you must keep several things in mind before you start guest blogging. First, you must create engaging content. Second, you must include a bio of the author. This is useful in establishing your credentials as a writer. Finally, you must include relevant links to your website, but avoid overusing them.
In addition to building your authority, guest blogging is also a great way to reach new audiences. It also helps humanize your brand and gives you more clout. You can use this tactic as part of your content marketing strategy, but you must remember to set goals and KPIs. Then, you can start getting links from other websites. And as always, you should link to other resources.