Website design refers to a website’s overall appearance and feel, such as layout, graphics, colours, and fonts. web design aims to make the site user-friendly; otherwise, visitors will likely become frustrated and leave.
Understanding HTML and CSS can assist web designers in fine-tuning templates or improving text, but what counts is quality content.
Modern Market
Modern Market is a fast-casual chain offering nutritious meals at competitive prices. Their restaurant website showcases their brand illustrations in an easily navigable format that appeals to health-minded diners while providing information on their corporate philosophy and values.
Consumers cited images and colours as any business website’s primary visual components. Background videos or parallax scrolling can add extra dynamism and keep visitors engaged on the website.
Bold fonts are another design trend for 2022 that draws the user’s eye directly to particular parts of a page. These typefaces range from flat geometric outlines to neon-coloured forms that create a retro-futuristic aesthetic.
Wrightwood Furniture
Wrightwood Furniture goes beyond traditional methods of furnishing homes by cutting out the go-betweens to bring its customers distinctive, vibrant home furnishings. Their father-and-son team designs, sources, and purchases furniture designs from skilled artisans worldwide before shipping directly to the Lake View showroom.
Mike and Doug Cohen had grown frustrated with inflated furniture prices from chain retailers. So they set out to open Wrightwood as a unique store where the cost of decent sofas or places to store sweaters wouldn’t break the bank. From French antique bombe chests with brushstrokes still visible to industrial metal accent tables, Wrightwood offers designs spanning Indo-Colonial country styles.
Allbirds
Tim Brown, a former professional football player, and Joey Zwillinger, a biotech engineer and renewable materials expert, launched Allbirds in March 2016 with just one New Zealand wool shoe worth over a billion dollars!
Allbirds’ online store lets shoppers quickly view product details, sizes, and styles and make purchases with just one click. Furthermore, their ecommerce site considers sustainable practices and eco-friendly materials sourcing when designing its site.
This AugmentumDigital web design brand expresses its sustainability commitment through videos known as “Meet Your Shoes,” which feature both the materials used to construct their products and those who make them using visual storytelling techniques.
Studio Neat
Studio Neat creates high-quality products with simple designs to address everyday problems, which they showcase prominently on their aesthetically pleasing website.
Customers trust businesses that include an easily digestible mission statement at the bottom of their homepage to effectively convey company values and create consistency throughout their site.
This hero image for their Mark One pen is an impressive display. It gives backers “first dibs” on purchasing it and encourages engagement with their brand. Such content helps build trust while driving organic traffic and makes finding customers’ needs much easier.
Minaal
Jimmy Hayes and Doug Barber, co-founders of Minaal, both had an affinity for travel since birth – that may explain why they set out to design a bag to assist travellers more efficiently.
Their Kickstarter campaign was an overwhelming success, raising over $700,000 from more than 2,400 backers – enough money for them to continue developing their new carry-on bags line.
Partners & Spade
Andy Spade used his creative mind to expand beyond Kate Spade and Jack Spade by starting new projects such as the Village Voice fashion line, J Crew Liquor Store concept store and Partners & Spade gallery-retail combo in New York.
Partners & Spade partners with brands such as Allbirds, Quiksilver and Warby Parker to assist e-commerce-born companies in leaping brick-and-mortar retailing. Operating out of its storefront on Great Jones Street in the Bowery neighbourhood in New York, which opens to the public every Saturday and Sunday, their backroom boasts mid-century furniture from Marantz radios playing new music as well as vintage Herman Miller lamps as well as staplers lining its walls – plus much more!
The Sill
Eliza Blank established The Sill in 2014 to reconnect people with nature through houseplants and coffee, with nine storefronts and an expansive online presence. Since its conception, her business has flourished into a multimillion-dollar brand with nine storefronts.
Their AugmentumDigital web design homepage promotes free shipping, holiday promotions and subscriptions to build trust with prospective customers. In addition, customer testimonials help reassure potential buyers, while featured collections (beginner, pet-friendly etc) appeal to various demographics.