Your website’s trustworthiness is heavily influenced by its appearance, and certainly, a bad user experience could cost you potential clients. You cannot let design suffer in favor of utility and usability, which are both vital aspects of your website. In order for your company’s brand to be the backdrop, your background colors, spacing, and other visual components must all be cohesive. Take into account these as we usher in a new year. London’s top tips for website design in 2022 to improve the visual appeal and usability of your website.

WEB DESIGN TRENDS FOR 2022 YOU NEED TO KNOW

Changing technological trends (which is why our website design services in Manchester stay so busy). The evolution of design elements and website functionality can be seen by merely examining recent years. The text-heavy, feature-rich websites of the 2000s and 2010s contrast with the modern, minimalistic aesthetic.

1. REDUCING “FRIction”

You should try to stay away from using too many visual components that compete for attention because simple, clean design is currently in vogue. A busy web page is one that uses complex animations, an excessive amount of copy, and a variety of textures, colors, and fonts. Anything on a website that would detract from the topic should be removed, according to a true minimalist. Instead of adding extra features, you should pick an essential emphasis for your design and emphasize it.

2 THE EXPANSION OF MICRO-ANIMATIONS

Users continue to adore videos, and they always will. But too many videos can significantly slow down your website, which is one of the reasons GIFs and other types of micro-interactions are so well-liked. They may not be able to tell the story of your brand or provide detailed instructions on how to use your product or service (keep those concepts for video), but they may be a very powerful tool for getting website visitors to take action.

3. BOLD COLOR PALETTES

It’s not necessary to have a boring minimalist design. Without depending on garish, oversaturated features, a bold, vibrant color palette can help your website stand out. A monotone design can become more eye-catching by incorporating even a single contrast shade. White space need not always be white!

4. PARALLAX SCROLLING

As a result of this technique, your design has levels, depths, and a sense of visual hierarchy because the backdrop moves more slowly than the foreground information. Additional benefits include the ability to highlight forms and calls to action.

DESIGN GUIDELINES FOR EVERGREEN WEBSITES

Making a good design that will last you for a few years is important because it is neither practical nor cost-effective to keep inventing the wheel. While the aforementioned trends are popular right now, the following will remain relevant and appealing to website visitors for many years to come.

• Include accessibility features like keyboard navigation, closed captioning for video material, and alt text for images.
• Construct a thumb-friendly responsive web design.
• At the top of the pages, use an H1 header structure.
• Make CTAs that include clickable links to case studies, form requests, and other resources, as well as article downloads.
• To promote testimonials, add a module (or even a new web page) to your website.
• It’s crucial to know the kind of photography to seek out when you can’t avoid using stock photos because original photos almost always outperform them. Finding pictures of actual events rather than corny pics of people high-fiving and joining hands is the most crucial factor.

Contact Markustudio for more information on the newest trends and assistance incorporating these modifications onto your own website. A freelance web designer in Manchester offers services for digital, print, and online design as well as logo and brand development.

What do you see when you go to your own website? Is the information and design of your website current, interesting, and appealing? Is your site prepared for the future?  

This post will cover ten crucial web design tips that can help you transform your outdated and uninteresting website into something fresh and improved in 2022!  

Why Should Your Website Be Improved?

A fantastic website serves as your company’s first line of defense. As a result, it’s critical that you consider not only what goes into your content, but also the entire appearance and feel of your website.

Web design, on the other hand, is more than just a matter of appearances. It all comes down to meticulous planning and conceptualization of the notion you will implement on your website. Fonts, colors, and visuals are all part of this package. Balance is also important while designing a website. You don’t want to view a website with too many elements, obsolete material, or even broken links and pages.  

Here are some simple design guidelines to follow in order to improve your website.

1. Readability is a priority.

Is your intended audience going to be able to comprehend your message? Is your content cluttered or well-organized? Consider whether your target audience will be able to comprehend what they’re reading. To do so, stay away from text blocks. Improve readability by using lists and bullets.  

2. Make Use of High-Definition Photographs

Visual learners account for 65% of persons, according to the Social Science Research Network. And pictures are responsible for 90 percent of the information we ingest. As a result, instead of relying solely on text, it’s critical for your website to have high-quality photographs.  

Visuals can also help you connect with your audience by explaining your written material more thoroughly. High-quality photos also convey trustworthiness and professionalism.

3. Try to keep things as straightforward as possible.

Keep in mind that the primary purpose of your website is to transmit your main message to your target audience. It should be simple and intuitive to use so that your visitors can better process your content and locate what they’re looking for.  

4. Use Keywords and Phrases in the Title

Avoid using ambiguous or lengthy headlines that may cause your viewers to become confused. Use keywords or phrases to grab your visitor’s attention and be as plain and clear as possible.

5. Keep Your 404s in Mind

Make sure your target audience does not see 404 errors when visiting your site. Your page can’t be found, as shown by the 404 error. One of the most common reasons for this is that the website has been relocated or destroyed, or the URL has been mistyped.

6. Don’t Forget Your Call to Action 

In any business, especially on your website, a call-to-action, or CTA, is quite important. You need to know what your visitors’ next steps will be. But don’t go overboard. Adding CTAs to the top of your page is not a good idea. Because not everyone who visits your website is ready to take the next step, placing the CTA at the bottom of the page is always a good idea.

7. Mobile-Friendly Design

The majority of individuals use mobile phones to access the internet. As a result, your website should be mobile-friendly so that your target audience can access it easily. Mobile-friendly websites are also favored by Google.

8. Colors Play a Huge Role

Your website’s color scheme should match the colors of your brand. So that your visitors are not confused or distracted, it should not be overly dominating and bold.

9. Take into account ease of use.

Most users will not spend additional time on a website that appears to be difficult to use and navigate. You want your site to be user-friendly so that visitors will remain longer and possibly convert.  

10. Pay Attention to Where You Put Your Social Links 

Always add your social media links in your website so that people may communicate with you outside of it. Don’t put them at the top of your page because they will distract your visitors and lead them away from your site.

Conclusion

When it comes to developing and improving your website, the design suggestions listed above are only a few of the many options. It all depends on what you want to accomplish with your design upgrade.  

Markustudio is a Manchester-based graphic and web design studio that specializes in site design, logo branding, print design, and digital design. We love working with successful small businesses and big brands across the UK as a web design firm. To find out how we can help you improve your website, contact us today!

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How can I contact WordPress for help?

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Who can help me with WordPress?

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